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This web page kiksticks.com states the following, "KikSticks - Your Electronic Cigarette Outlet." We saw that the website also said " Kik Sticks is your 1 Electronic Cigarette Outlet! Kik Sticks is a factory direct company directed specifically toward smokers who want to kick the habit of tobacco cigarettes." It also said " HOW TO USE THE EGo U. The Ego u is becoming the most popular electronic cigarette in the United States. It is very important that you DO NOT overfill the unit! Located inside of the clearomizer is a metal cone shaped tip that is visible when the mouth piece is re." The header had e-cigarette as the highest ranking optimized keyword. It is followed by electronic cigarette, electric cigarette, and smokeless cigarette which isn't as ranked as highly as e-cigarette. The next words kiksticks.com used was e cigarettes. e-cigs was included but might not be viewed by web engines.